Islam Abdelaziz – Senior Designer

ABOUT ME

A seasoned creative enthusaist with over 7 years of experience, Islam has crafted impactful designs and product experiences for major clients while managing dynamic teams and leading innovative projects. With deep expertise in graphic, product, UX, and web design, Islam is leading the creative initiatives at Yalla Group and launched cutting-edge successful marketing campaigns regarding mobile apps and games in the MENA region. Now focused on delivering user-centered solutions and brand visuals, Islam pushes the boundaries of creativity and functionality to drive exceptional results.

CONTACT

m: islam.abdlaziz@gmail.com
t: +971 507354610

Islam is a creative strategist with a strong track record of challenging the status quo. As a seasoned brand professional, he brings over 7 years of experience in art direction, branding, and visual storytelling. His mission is to apply his unique approach to product and brand strategy, helping organizations build stronger, more authentic brands from the inside out.

Explore his tomorrow, his today, and his yesterday.↓

tomorrow

2024 and beyond

Islam has made it his mission to merge his expertise in art direction, branding, visual storytelling, and product design with his experience as a transformation strategist. This unique blend allows him to create a fresh approach to building stronger organizations and brands from the inside out.

Yalla Group

Company: Yalla Group Limited

Role: Art Director

2021

Yalla Group

Voice and social networking platform

THE CHALLENGE

To position Yalla Group as the leading voice and social networking platform in the MENA region, targeting everyone in the MENA who strives to communicate and connect with people.

THE SOLUTION

Crafting a video to showcase the importance of communication between people as they have developed communication methods over time, with a color grading of each era to give the feel of development of communication over time.

Today

2022 → today

In 2022, Islam’s ambition to truly make a difference led him to focus on transformation within corporate environments in Dubai. He specializes in guiding complex, high-profile organizations through challenging transformation processes by inspiring change from within, particularly in the mobile apps and games sector.

Yalla Chat

Company: Yalla Group Limited

Role: Art Director

2021

Yalla Chat

Instant messaging app for MENA region

IN NUMBERS

YoY Growth: 30%

Downloads: 10 million
Views: 40 million +
Company: Yalla Group

THE CHALLENGE

We were launching a brand new instant messaging app crafted for MENA users with existing IM apps in the market.

THE SOLUTION

Crafted a 360 marketing campaign highlighting the special features of the app and positioning it as the No.1 IM app in the region.

View Case Study

Age Of Legends

Company: Yalla Game

Role: Art Director

2021

Age Of Legends

MMORPG mobile game

THE CHALLENGE

launching Age of Legends in the MENA region required creating visually captivating assets that resonated with diverse cultural backgrounds. We needed to develop a cohesive brand identity to highlight the game's unique features while tailoring marketing strategies to connect with various audiences effectively.

THE SOLUTION

I've developed culturally relevant visuals and marketing materials that resonated with local audiences. Conducting audience research allowed us to create targeted campaigns that highlighted the game's unique features. Collaborating with local influencers helped amplify our message, ensuring a consistent brand identity while effectively engaging diverse player bases.

View Case Study

yesterday

2017 → 2022

Islam managed high-impact brand experience initiatives at agencies like AWStreams, working with global clients like Huawei and Toshiba to help them create a public presence that resonates with their target audiences.

Social Media

Agency: AWStreams

Role: Senior Graphic Designer

2018 - 2023

Social Media

THE CHALLENGE

To create various social media campaigns for different clients to help them create a public presence on different social media platforms

THE SOLUTION

Creating multiple visual assets for brands that reflects their products and resonate with their target audience

View Case Study

Toshiba Batteries

Company: AWStreams

Role: Senior Graphic Designer

2021

Toshiba Batteries

THE CHALLENGE

Dash Group exclusive distributor in Egypt & North Africa has brought Toshiba Batteries to the Egyptian market, they approached us to help them maintain a social presence across different social media platforms.

THE SOLUTION

Creating compelling visuals using the Egyptian slang and make use of special events like Ramadan

View Case Study

TeckTag

Company: Watan Media

Role: Art Director

2021

TeckTag

Tech E-Commerce website

THE CHALLENGE

TeckTag was seeking a new rebranding for their website that resonates with the tech field and the arabic KSA community

THE SOLUTION

Crafting a full brand identity for visuals and social presence for tecktag, creating the logo, design system and iconography to make them standout as a leading e-commerce tech website in KSA

View Case Study

Internation Business Corporation

Company: IBC

Role: Art Director

2021

International Business Corporation

Thermo King's Sole dealer in Egypt

THE CHALLENGE

IBC was looking for a brand refresh for its identity as they have been leading the Egyptian market for 50 years

THE SOLUTION

Creating a visual identity that reflects the brand message and resonates directly with its target audience inspired by nature

View Case Study

PRODUCT DESIGNER & ART DIRECTOR

islam abdelaziz