INTERNATIONAL BUSINESS CORPORATION
International Business Corporation is the Thermo King's Sole dealer in Egypt had a consistent vision on Quality.
Selling the world highest quality refrigeration unit is not enough if not combined with the highest quality service in all customer experience sectors.
Starting from customer education during the sales cycle, we ensure that our customer knows all the cost aspects of managing a fleet of refrigerated trucks, trailers, or buses.
Role
Branding
Art Direction
LOGO BREAKDOWN
The logo mark was inspired by the shape of the ice and how it formed due to the icy feel and the chilling effect of the AC-controlled units of the trucks.
It's also inspired by the name "King" in the thermoking brand name so every king needs a Crown so the ice followed up forming a crown of ice.
Talking about the king, the first king that comes to mind would be the Lion,
The vectors were formed creating a lion's face.
As the main business focus is on truck boxes, every single vector refers to the isometric shape of the trucks.
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