YALLA CHAT
Instant messaging app crafted for MENA(Middle east and north africa) region.
Yalla Chat allows you to communicate and share priceless moments with your friends or family with ease and security. YallaChat enables sending and receiving messages, photos, quality voice and video messages, and calls. All messages in YallaChat are protected with end-to-end encryption.
Role
Branding
Art Direction
Creating multiple and different icon usage of YallaChat from the app logo to small badges to be used in branding and marketing materials
MY ROLE
Crafting the brand identity for YallaChat application, although the logo was created with no actual guideline or art direction. I came up with the brand slogan, art direction, and creative copies to start the marketing campaign for the app.
Launching Video
To launch the app I had to come up with ideas and illustrations followed by motion graphics to showcase the app's features from voice chat, video chat, and community, breaking down each feature with an Arabic localized style that fits the users in the region.
App Features UI Video
The YallaChat video showcases the innovative features of our communication platform through a dynamic presentation of UI screens. From seamless messaging to engaging video calls, users are immersed in a visual journey highlighting the platform's intuitive design and robust functionality. Experience the power of connection with YallaChat as we redefine the way you communicate, one screen at a time.
ART DIRECTION
YallaChat's art direction brings together creative copywriting, captivating montages, and dynamic motion graphics. Each element is carefully crafted to evoke emotion and engagement. From compelling narratives to seamless transitions, the videos immerse viewers in the YallaChat experience, inspiring connection through artistry and functionality.
Copy 1 : Instant Messaging
A solo traveler waiting in the airport for his flight, his mom messaging him to make sure that he is okay and everything is on schedule, featuring the instant messaging chat feature in Yalla Chat.
Copy 2 : Moments
Father capturing special moments for his little girl, as she celebrates her birthday.
while posting these precious moments to the Moments feature in Yalla Chat sharing with the community.
Copy 3: Video Chat
An Expat talking to her family in different locations and connecting with them through the video chat feature in Yalla Chat.
A piece of sentimental music has been chosen to reflect the moment of connection between the family members.
CONTACT